No industry has a recipe to stop the churn.īest-of-breed companies in each category, however, seem to know something that most entrepreneurs never figure out. The picture from above says that the retention is almost the same for SaaS, eCommerce, finance and media apps. And maybe the current solution to their problem is not bad at all? Is there a way to reduce the number of churned users? And as they get trapped, people rarely show stoic persistence to continue the user journey just "because your app is there." They’ll go check Twitter, they’ll poke around for a smaller mountain nearby. But to reach that value, users have to learn how the app works, which is a tough task, because…Īs a UI/UX design studio representative, I’d say there’s always something confusing for users in their user experience. Part of your contract with app users is that there's something worthwhile at the top of the mountain. Keeps knocking me up and keeps sticking around, have since had wedding/baby.That’s how few app users are as determined as Mr. TL DR One night stand turns into failed twin pregnancy, dude totally out of my league sticks around. We've been on the same page since before we knew we were. We've been through a ton, but he's my rock. I wanted to be his.Ħ years, 4 failed pregnancies, and 1 healthy child later, we're married and adore our little family. I knew in that moment that I loved him, which wasn't something I'd realized at all, and I wanted to spend the rest my life with him.
After months of my highest highs and my lowest lows, the vomit, the tears, the blood, the agony of knowing my body was conspiring against my unborn children, and seeing me in my moments of absolute defeat, he wasn't going anywhere. His response? "Nonsense." And he kissed me. I wanted to make it clear that he was still a great friend, but I wasn't interested in remaining together for guilt. There was no reason to continue the song and dance of attempting to force a romantic relationship with someone who was no longer going to co-parent. After the dust settled, I had a very clear conversation with him, in which I explained we had done this for the children, and now there were no children. He spent days taking care of me and consoling me. We miscarried the other twin about a month later. We started spending more time laughing and doing date-related things. That somehow seemed to break the barrier between "we're both good people, but doing this for the kid" to "I can see why you're a great partner". That was a tough few months.Įventually, I miscarried one child due to my shitty, soul-sucking uterus, and we soldiered on. Even though we were working at it, we had relatively little in common other than some chemistry.
He was largely accepting, even excited about the fact that we were pregnant with twins, and spent nearly every night taking care of me (I went through hypermedia and had many other complications).Įventually, we decided to try and make things work for the sake of the pregnancy (because we were both dummies).
Then, in a scene reminiscent of "Knocked Up", I found out I was pregnant. I'm not interested in chasing, so I mostly forgot about him.
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