Sam Thorpe noted that Nitro was extremely interested in the team’s roadmap for PDFpen and appreciation of the nuances of developing for Apple-focused customers, so it seems safe to say that we shouldn’t expect to see significant technical or interface changes. The name will also remain the same, though likely with some Nitro cobranding. What may change eventually is the licensing model, with subscriptions being offered after a few more major releases. Along those lines, PDFpen will remain in the Setapp subscription service, and Thorpe noted that PDFpen revenue from that source was growing at a double-digit rate. Where things will change is in the enterprise world.
Nitro doesn’t currently have a solution for Apple users in the enterprise, and PDFpen isn’t a big player there now.
So an enterprise version of PDFpen will likely take on the Nitro Pro name and will rely on a subscription model, like most other apps in the enterprise space. The recurring revenue generated by the subscriptions will help pay for developing the integrations with other systems-document signing, analytics, SDKs, and so on-that large organizations find compelling.įrom Smile’s perspective, the PDFpen acquisition allows the company to focus on its TextExpander business, which has been growing in terms of employees and platforms.
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TextExpander now works on the Mac, iPhone, and iPad, plus Windows-based PCs and devices running Google Chrome. In contrast, PDFpen was limited to Apple operating systems, and the prospect of attempting to take it cross-platform was daunting for a company of Smile’s size, from both technical and marketing standpoints. By selling PDFpen to Nitro, Smile is essentially letting PDFpen grow in ways it would have had trouble doing on its own.
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